Privacy Policy

Last Updated: 2026-01-04

1. Introduction

Marc Fitt Inc. (“we,” “us,” or “our”) is committed to protecting your privacy and the confidentiality of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website MarcFitt.com (the “Platform”) or use our services.

We comply with the Act respecting the protection of personal information in the private sector (Quebec) and the Personal Information Protection and Electronic Documents Act (Canada).

2. Information We Collect

We collect information that you voluntarily provide to us, as well as data automatically collected when you use our Platform.

2.1 Personal Information Provided by You

  • Identity & Contact Data: Name, email address, shipping address, billing address, and phone number.

  • Payment Data: Credit card details and billing information (processed securely by our third-party payment processors; we do not store full credit card numbers).

  • Profile Data: Username, password, purchase history, and preferences.

  • Health & Fitness Data (Sensitive Information): To provide personalized diet plans and workout programs, we may collect information regarding your height, weight, age, gender, activity level, dietary restrictions, and physical transformation goals. By providing this information, you expressly consent to its use for generating your personalized program.

  • User-Generated Content: Photos, testimonials, or comments you submit to us (e.g., transformation photos).

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type, device type, operating system, and timezone.

  • Usage Data: Pages viewed, time spent on the site, clicks, and browsing patterns (collected via cookies and pixels).

3. How We Use Your Information

We use your personal information for the following purposes:

  • Service Delivery: To process orders, deliver digital products, manage subscriptions, and create personalized fitness/meal plans.

  • Customer Support: To respond to your inquiries and resolve technical issues.

  • Marketing: To send you newsletters, special offers, and updates (only with your consent, which you can withdraw at any time).

  • Improvement: To analyze user behavior and improve our website functionality and product offerings.

  • Security: To detect and prevent fraud or unauthorized access.

4. Sharing of Information

We do not sell your personal information. We strictly limit the sharing of your data to the following parties:

  • Service Providers: We share data with trusted third parties who assist us in operating our store (e.g., Shopify, payment processors like Stripe/PayPal, email marketing platforms, and shipping carriers). These parties are contractually obligated to protect your data.

  • Legal Compliance: We may disclose your information if required by law, court order, or governmental regulation.

  • Business Transfer: In the event of a merger, acquisition, or sale of assets, customer data may be transferred to the new owner.

5. International Data Transfers

Important for Quebec Residents: Some of our service providers (such as cloud hosting or payment processors) may be located outside of Quebec (e.g., in the United States or elsewhere in Canada). By using our Platform, you acknowledge and agree that your personal information may be transferred to, stored, and processed in jurisdictions outside of Quebec, where privacy laws may differ.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected (including legal, accounting, or reporting requirements).

  • Inactive Accounts: If you close your account, we may retain certain data for a limited period to resolve disputes or comply with legal obligations.

  • Health Data: Personalized fitness data is retained as long as your account is active to allow you to track your progress.

7. Security

We implement industry-standard security measures (SSL encryption, secure servers, and access controls) to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Under Quebec and Canadian privacy laws, you have the following rights regarding your personal information:

  • Access: You have the right to request a copy of the personal information we hold about you.

  • Rectification: You may request corrections to any inaccurate or incomplete data.

  • Erasure (Right to be Forgotten): You may request the deletion of your personal information, subject to legal retention obligations.

  • Withdrawal of Consent: You may withdraw your consent to the processing of your data at any time (e.g., unsubscribing from emails).

  • Data Portability: You may request your data in a structured, commonly used format.

To exercise these rights, please contact our Privacy Officer (details below).

9. Cookies

We use cookies to enhance your experience. You can choose to disable cookies through your browser settings, though this may affect the functionality of our Platform.

10. Contact & Privacy Officer

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our designated Privacy Officer:

Privacy Officer / Responsable de la protection des renseignements personnels: Marc Fitt, “President”, contact us below for any privacy inquiries.

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